How to Create and Deliver a Free Mini-Course with Systeme.io
Introduction
Offering a free mini-course is one of the most powerful ways to build your email list, establish authority, and lead potential customers through a value-packed journey. Systeme.io makes it incredibly easy to create, deliver, and automate this experience.
Whether you’re a coach, course creator, or digital entrepreneur, this step-by-step guide will show you how to launch your own free mini-course with Systeme.io.
Why Offer a Free Mini-Course?
Before diving into the technical steps, let’s explore why a free mini-course is such a game-changer for audience growth:
Trust Builder: People are more likely to buy from someone who has already helped them for free.
Lead Magnet Upgrade: It’s more engaging than an ebook or checklist.
Audience Segmentation: Helps you identify your most interested leads.
Pre-Sales Warm-Up: Positions your offer as the next logical step.
Step 1: Plan Your Free Mini-Course
A well-planned course will deliver just enough value to build momentum while leaving your audience wanting more.
Tips for Planning:
Focus on one major problem or goal.
Keep it short: 3 to 5 lessons.
Use bite-sized content (5–10 minutes per lesson).
Create a simple worksheet or checklist.
Example:
Niche: Fitness Coaches Mini-Course: "3 Days to Better Core Strength" Format: 3 video lessons + downloadable PDF
Step 2: Create Your Course in Systeme.io
Systeme.io provides a built-in course hosting feature.
How to Set It Up:
Go to Products/Sales → Courses
Click Create Course
Add your course title, description, and cover image
Create modules (e.g., Lesson 1, Lesson 2, etc.)
Upload video, audio, or PDF files to each module
Add comments, downloads, or quizzes as needed
Pro Tip: Use the drip delay feature to space lessons over a few days.
Step 3: Create a Funnel to Deliver the Course
You’ll need a lead capture and delivery funnel.
Pages to Include:
Opt-In Page: Capture name + email
Thank You Page: Confirm access + offer tripwire or bonus
Course Access Page: Auto-enroll them into the course
Setup Steps:
Go to Funnels → Create Funnel
Choose Build an Audience
Select a template for each page
Customize text, branding, and media
Automation Trigger:
Add a tag (e.g., mini-course-optin)
Start a workflow or campaign upon submission
Step 4: Set Up Email Automation
Deliver the mini-course via email or guide users to login.
Two Delivery Options:
Option 1: Email Delivery
Send 1 email per day with each lesson link
Personalize with their name + call-to-action
Option 2: Platform Access
Go to Automation → Workflows
Trigger: Tag added (mini-course-optin)
Add delays + send emails
Final step: tag as mini-course-complete
Step 5: Add a Tripwire or Upsell
While your course is free, the backend should include an offer.
Ideas for Monetization:
Offer a 1:1 strategy call
Sell your full course or ebook
Upsell into a coaching program
Where to Place It:
On the Thank You Page
In the final lesson email
In the course platform sidebar or footer
Step 6: Promote Your Free Mini-Course
Get eyes on your offer using:
Social media posts + reels
Facebook and Instagram ads
Link in your email signature
Guest podcast episodes
YouTube tutorial video
SEO Tip: Create a blog post titled "Free [Your Topic] Course" with keywords to attract organic traffic.
Step 7: Measure, Optimize, and Scale
Opt-in rate
Course completion rate
Email open/click rates
Conversion on tripwire
Tools to Use:
A/B testing pages
Split testing subject lines
Heatmaps (use 3rd party integration like Hotjar)
Growth Tip: Bundle this mini-course with others and offer a library subscription.
Final Thoughts
Creating and delivering a free mini-course with Systeme.io is not just doable—it’s smart. With built-in tools for course creation, funnels, email automation, and payments, you don’t need a tech team to make it work. Just start small, be consistent, and let your value do the selling.
Ready to Launch? Create your Systeme.io free account, draft your course outline, and get started today. It could be the best lead magnet you’ve ever built.
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